Asian paints marketing strategies

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Asian paints international unit, which have a dedicated marketing team is also targeting for a rapid growth in overseal market. Asian paint is following unlque strategy .

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From the beginning, Asian Paints has fostered a customer-centric approach to business. A simple but unbeatable concept of “going where the customer is” drives all retail strategies. Asian Paints efforts are continuously on to engage the consumer in the painting process and fulfill all the requirements related to the world of painting.

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Marketing Mix of Asian Paints analyses the brand/company which covers 4Ps (Product, Price, Place, Promotion) and explains the Asian Paints marketing strategy. The article elaborates the pricing, advertising & distribution strategies used by the company.


Asian Paints is a leading company in the paint industry in India. While it has grown from a relatively small, decorative paint company to a large business that has a vast consumer customer base, the company's methods of distribution and marketing have only changed slightly over the years. Find an Asian Paints dealer near you for your home makeover project. ok; Create Your Dream Home in 4 Easy Steps. 1. Get in Touch. Fill the form below to book a professional site visit by our expert. 2. Visualise. Get advice on colours, designs, materials and budget. 3. Personalise.
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project on marketing strategy of asian paints This is a research report on PROJECT ON MARKETING STRATEGY OF ASIAN PAINTS uploaded by Sayed Arif in category: All Documents» Marketing» Marketing Management section of our research repository.

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Asian Paints (SP) Ltd., Fiji, has a central technology department for the South Pacific region. It is the only laboratory in the South Pacific with National Association of Testing Authority (NATA) accreditation for testing requirements compliant to ISO/IEC

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